Cultural Dimension of International Business

For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management. Preparing future American businessmen and women to understand and cope with the cultural dimension of their professions, this text demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. It explores (1) general concepts about culture that can be applied to any cross-cultural situation; (2) the nature of communication, both linguistic and nonverbal; (3) contrasting value systems; and (4) a wide variety of sources for locating culture-specific information. A conceptual approach provides students with the necessary framework for understanding the cultural dimension of the international business arena.Ferraro, Gary P. is the author of 'Cultural Dimension of International Business', published 0011 under ISBN 9780130903273 and ISBN 0130903272.