Crisis in Candyland: Melting the Chocolate Shell of the Mars Family Empire

For 75 years Mars, Inc., maker of such popular candies as Milky Way, Snickers & M&Ms, Dove Bars & Uncle Ben's Rice, has maintained a secret kingdom, hidden from the outside world. Mars is one of the largest family held companies in the world. A secretive clan controls Mars with an iron fist. Headed for a battle over succession, the Mars Family is a bizarre collection of cold & controlling characters, together worth more than $12 billion. Pottker exposes the eccentric personalities of the Mars family & reveals the Byzantine inner workings of Mars. She ponders whether Mars will thrive in the 21st century, or will the empire unravel as family members battle for control & competing businesses.Jan Pottker is the author of 'Crisis in Candyland: Melting the Chocolate Shell of the Mars Family Empire' with ISBN 9780788199875 and ISBN 0788199870.