4374927
9780226069890
Campaigning for Hearts And Minds How Emotional Appeals in Political Ads Work
by Brader, Ted
by Brader, Ted
559607
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Product details
- ISBN-13: 9780226069890
- ISBN: 0226069893
- Publication Date: 2006
- Publisher: Univ of Chicago Pr
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SUMMARY
Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making.Brader, Ted is the author of 'Campaigning for Hearts And Minds How Emotional Appeals in Political Ads Work', published 2006 under ISBN 9780226069890 and ISBN 0226069893.
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