Business Resrch.f/decision Making

Intended for the senior-level undergraduate or MBA-level course in business research for business majors (Prerequisite: Business Statistics), this text emphasizes research as a systematic process -- from problem definition to design and data collection to analysis, interpretation, and decision making. It provides a framework chat gives students a systematic means of conducting business research. The book includes: -- Numerous real examples from the business world to show how research is conducted-- An emphasis on the use of research results in managerial decision making-- A strong focus on electronic data sources, including a contemporary discussion of data sources such as on-line services and databases-- Up-to-date use of the computer, including an introduction to statistical software packages and their uses-- International applications and forms of conducting business research throughout the text through cases and examplesDavis, Duane is the author of 'Business Resrch.f/decision Making' with ISBN 9780534246129 and ISBN 0534246125.