6465307
9781600219450
'Brand Management' offers a marketing course that will prepare students to lead a brand-centred marketing team in the consumer products/services arena, with an emphasis in on marketing plans and day-to-day decision-making.Rajagopal is the author of 'Brand Management: Strategy, Measurement and Yield Analysis', published 2013 under ISBN 9781600219450 and ISBN 1600219454.
[read more]