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7642865

9780070527348

Bottom-Up Marketing

Bottom-Up Marketing

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Product details

  • ISBN-13: 9780070527348
  • ISBN: 0070527342
  • Publisher: McGraw-Hill Companies, The

AUTHOR

Ries, Al, Trout, Jack

SUMMARY

Provides step-by-step procedures for developing a marketing campaign; determining tactics, establishing strategy & launching campaignsRies, Al is the author of 'Bottom-Up Marketing' with ISBN 9780070527348 and ISBN 0070527342.

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