8792952
9780198594932
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Extensively revised and expanded, the second edition of this popular text provides a comprehensive examination of the role of marketing in British agriculture, with full consideration of the many important changes that have affected the industry in the past decade. New information on EEC support for agricultural markets, marketing channels used by farmers acting in unison, and the marketing of agricultural inputs will prove invaluable, while a new chapter covering the role of food from Britain provides a useful overview for students and all others working in this growing area.Barker, J. W. is the author of 'Agricultural Marketing (Oxford science publications)', published 1990 under ISBN 9780198594932 and ISBN 0198594933.
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