270454
9781403903877
Added Value The Alchemy of Brand-Led Growth
by Sherrington, Mark
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About this item
- Condition: Good
- Provider: Ergodebooks Contact
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Product details
- ISBN-13: 9781403903877
- ISBN: 1403903875
- Publisher: Palgrave Macmillan
AUTHOR
SUMMARY
This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. With the use of many examples and case studies the author shows how the five I's process--Insight, Ideas, Innovation, Impact, and Investment Return--can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.Sherrington, Mark is the author of 'Added Value The Alchemy of Brand-Led Growth' with ISBN 9781403903877 and ISBN 1403903875.
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