222 Ways to Promote Your Small Business on a Budget

Often, it is not the large-scale, costly promotional campaigns that turn a small business into a success story, but the little, imaginative things that cost almost nothing: placing a terrarium with an exotic animal in your store will ensure that neighborhood children force their parents to enter; hanging a mirror in your window case will make people stop and look; using irregular shaped envelopes can turn an otherwise mediocre mail-order campaign into a success. Whether you are a retailer, wholesaler, or an Internet entrepreneur, here you will find ideas that will help you get the most bang for your promotional buck.Gielgun, Ron E. is the author of '222 Ways to Promote Your Small Business on a Budget' with ISBN 9780965761703 and ISBN 0965761703.